2012 Search Ad Revenue Reaches $16.9 Billion
Posted: April 25, 2013 by Alex Chan
According to the Internet Advertising Bureau Report conducted for 2012, search ad revenue once again showed tremendous numbers, reaching $16.9 Billion. Based on the report made by PWC, the search ad revenue made nearly half of the total Internet revenue for 2012, with an amazing 46%.
The total Internet ad revenue for 2012 was $36.6 billion. Half of it came from search ad revenue and the other half from display/banner ad revenue (21%), classifieds (7%), mobile ad revenue (9%), and other. Compared to 2011, the search ad revenue has demonstrated a steady step of Internet domination. From $14.8 billion made in 2011, search ad revenue increased to $16.9 billion.
On the other hand, the mobile ad revenue has shown a huge rise since the sales of the mobile devices skyrocketed around the globe. The mobile ad revenue includes all ads that appear on smartphones, tablets and feature phones including text messaging, search, display and other ads. In 2012, the mobile ad revenue was $3.4 billion, compared to $1.6 billion in 2011.
In the fourth quarter of 2012, the Internet ad revenue reached $10 billion for the first time in history.