3 Major Misconceptions In The SEO Industry
Posted: June 7, 2013 by Alex Chan
Matt Cutts, Google's Head of Spam, released a video discussing the three major misconceptions that seem to reoccurring in the SEO industry. Cutts focuses his answer to three major points that seem to cause the biggest "issues" in the SEO industry.
1. SEOs should make a difference between an algorithm update and a data refresh
According to Matt Cutts, this problem seems to be one of the largest misunderstandings in the industry. Many SEOs confuse the process of data refreshing with the process of updating an algorithm. When an algorithm gets updated, all the signals and the way the algorithm functions get changed along the way. However, a data refresh does not mean the same as an algorithm update. The way the algorithm functions remains the same, but the incoming data get refreshed.
2. Panda and Penguin do not increase Google's revenue
Another issue that seems to be rumored among the SEO industry is that Google keeps updating the Panda and Penguin algorithms in order to increase its revenue. Matt Cutts was very direct on this issue separating the revenues from the algorithms and the search results. Basically, Panda and Penguin have nothing to do with Google's revenue. In some cases the algorithms were even responsible for Google's decrease in revenues. According to Matt Cutts, these beliefs were a huge misunderstanding. The goal of Google is to create a positive environment for its customers, clients and searchers on a long-term basis. This means eliminating low-quality sites and promoting good-quality ones.
3. SEOs focus on search engines more than anything else
Many webmasters focus most of their time on link building and search engine results. According to Matt Cutts, many SEOs lose focus from creating a good website. If the SEOs attention is directed only to the search engines, social media and social media marketing may get skipped and not be exploited to the fullest.
Matt Cutts suggests that people who get involved in the SEO industry should focus on web development and web design, instead of ranking on search engines. Creating an excellent user experience will generate many users and make them share the site with others. Search engines and PageRank should not the only goal of SEO. People are the main focus in this industry. Everything else comes second.