5 Content Writing Tips For Business Blogs
Posted: October 28, 2013 by Alex Chan
Using social media it's not enough to maintain the emotional connection with your customers. In order to forge stronger bonding, it's almost essential to start a business blog as well. To make your blogging effort more productive, here we offer 5 tips on how to build a reliable and professional company blog.
Know Your Audience
Each customer has their own reasons for buying your product or using your services. You'll always need to have your audience in mind when writing a blog post. In other words, you have to choose relevant topics, use simple words, and give a critical opinion that your audience will want to hear. The end goal is to create a resource that is reliable and trustworthy.
Inform, Don't Sell
Let's be honest, no one will ever bother to visit your blog if it's only filled with descriptions (ads if you wish) of your products or services. Pay more attention to content that will make your customers' lives easier. Always tell the news in a consumer-friendly manner. If something is too complicated, explain it in plain English. If it's too expensive explain what they get for the price, just try to write from a customer's point of view.
Make sure the tone and the manner of writing are consistent all throughout the blog posts. As we've learned from experience, quality is appreciated more than quantity. It's not only better, but also wiser (especially on the long run) to make a few relevant posts per week, rather than to post everyday just for the heck of it.
Write For Humans
Keywords are for web crawlers and content is for readers, but the latter are the ones who are ready to spread the word or spend their money on your products and services. So, if your content rocks, that will be awarded for sure. After all, even Google is constantly refining their algorithm to provide relevant search results, not just articles with the right amount of keywords.
Be Personable And Unique
See your blog as a chance to acquaint your target audience about the insights of your business. It has been shown that people want a company that is socially responsible. Show that you care by writing relevant content that meets their needs.