SEO Tips For 2014
Posted: January 14, 2014 by Emily Brown
Just as Google constantly evolves so do SEO practices. Webmasters are being kept at their toes as they try not to miss any algorithm update that will be crucial for their SEO strategy designed to meet Google's fuzzy criterion for a quality site.
Because once effective tactics are now pretty (if not entirely) extinct, here are 4 tips to help you apply up-to-date and efficient SEO strategy:
Link building is completely out; it's all about content nowadays
Actually, the content-oriented trend is expected to become even more prominent in 2014 as Google's Hummingbird will continue to crush link farms that once scored high page rankings. To date, Hummingbird is the most sophisticated algorithm Google has ever used to crack down on black hat SEO, as well as to detect other bad link patterns and reward original ones. While links from related and authoritative web sites is still a good way to boost rankings, the best SEO practice this year is creating authentic and high-quality content that users will find useful and relevant.
Forget about keywords, focus on pages
At the beginning, keywords were the most crucial part of SEO strategies. But after Google deleted all of its keyword data (or made them "not provided"), the keyword-centric SEO became utterly useless. Thus, the new SEO requires page-centric optimization, or in other words creating pages that offer optimum user experience. This means you should have users and not algorithms in mind when designing your web site.
Strive towards loyal and not viral when it comes to social media promotion
A viral social media outcome is as likely as winning the lottery. So, when using social media try to earn the loyalty of customers on the long run. To do so, you have to make regular but not every-minute updates on various social networks. Also, if the consumers like what you post, they will sure share it.
Get on Google+
Apart from being Google's child, you should join Google+ for the sake of the authorship system that lets authors build trust based on their content through Author Rank. Also, Google will use Author Rank as a general way to evaluate sites in 2014. This is a reason enough to get your team on Google+, and while you focus Author Rank, Page Rank will follow.