5 Surprising Social Media Statistics For 2013
Posted: November 13, 2013 by Emily Brown
In the ever changing world of social media is often hard to keep pace with what's new and what's obsolete, but sure is wiser to check the trends every now and then in order to rethink your current SEO strategy.
To make the process easier for you, here we present 5 unforeseen social media statistics as of 2013 that you might find useful.
Social Networking Sites Are Not Only Used By Youngsters
Believe it or not, the fastest growing demographic on Twitter is the age bracket from 55 to 64, having grown by incredible 79% since 2012. On Facebook and Google +, on the other hand, the margins are little bit lower, being the 45–54 year aged users that made a boost. For Facebook the group has surged 46% and for G+ 56%. In case these age brackets fall into your target demographic, sure you need to make some adjustments to your social media strategy.
There Are 'Mobile Only' Facebook Users And Their Number Is Substantial
While 5 billion people don't have an Internet access at all, the number of mobile users grows rapidly, including the so called 'mobile only' users. Today, it falls as much as 30% of Facebook's ad revenue on mobile use. This number is enough to consider sharing the content of your site to social media via mobile as well.
Some Social Media Are More Popular Than Others
In spite of the fact that every second 2 new members join LinkedIn, the number of their active users is significantly lower than most of the big social networks around. In other words, even though more and more people are signing up, they're not participating. So, the conclusion is, you're not going to have as favorable a response with participatory content on LinkedIn, like polls for example, as you might have on either Facebook or Twitter.
You Are Not Alone In This
93% of marketers use social media for business, meaning there are plenty of people out there getting involved and managing a social media strategy. If you're struggling to figure out a strategy of your own, sure you can find someone to give you a friendly advice. What's more, there are lots of blogs, videos and tutorials around to help you out.
It's Time To Consider Full-Time Blogging
The numbers reveal that although as many as 62% of the marketers out there do blog as of 2013, only 9% of US marketing companies employ a full-time blogger. This fact is disappointing if we understand the value of relevant and fresh content. The big reason why you do need someone who will professionally handle the content on your site is because all the shopping and evaluation nowadays happens online. Plus, you can set the tone and use it to promote your product, share company news or maybe treat your customers with interesting information.