Add the Google Plus Publisher Tag to your Website
Posted: February 27, 2013 by Alex Chan
The Google Plus Publisher Tag is a way of showing your Google+ social media page is part of your website. This short tutorial will show you how to install the tag as well as highlight the known benefits of including the meta tag on your website.
The "rel=publisher" tag is another rich snippet feature to affect how our results are display in the search engine. The tag is similar to the Rich Snippet Breadcrumbs, which allows you to post your categories within your search results. It's also a way to force webmasters to use Google+, the social network where you reach the least people. Therefore we are forced to +1. The benefits are still fairly unknown so the addition of the tag is really just our way of showing we are willing to play ball with the almighty Google.
1. To install the rel=publisher tag, all we do is add a single line into the <head> of your website.
<link rel="publisher" href="<<Google+ Page>>"/>
Swap the <<Google+ Page>> with the link to your own page.
2. Once that's added, link your Google+ page to your site.
rel=publisher vs rel=author
The rel=publisher tag is not to be confused with the rel=author (Authorship) tag. The rel=authorship markup is now in full effect and has significant effects for websites that take advantage of it. For more information on Authorship, visit our post on "Google Authorship – Improve Clicks with Rich Snippets".
The Benefits of the Google+ Publisher Meta
The publisher tag doesn't necessary carry any traffic benefits, and from what we've seen, it's barely used. I've only seen it show up for the largest websites with massive authority. That could also just mean that Google hasn't rolled out all the features for this tag yet. Since the results are fairly unknown, it's safe to say that Google may throw a twist by implementing something similar to Authorship, which does affect your search engine rankings and overall clickthroughs.
Since there isn't much data for this tag, we would greatly appreciate any input anyone has on it. Has it improved clicks to your site? Boosted your overall SEO juice? Or done anything beneficial at all? In this post I included an example of Celebrity Net Worth which is able to take advantage of the tag so it is definitely doing something in the background.