Apple and Google In The Smart Phone Market
Posted: April 13, 2013 by Alex Chan
At this point, it's clear that Apple and Google are the two main companies dominating the smart phone market. Apple continues successfully with its iPhone series and Google with their popular Android operating system. In a comparison of the two companies, Google's Android software is slowly moving forward on installations but Apple is earning more per user via their app store.
If we look at the start of 2013, the first quarter of the year, most of the applications downloaded on smart phones came through Google Play. Apple's App Store, Blackberry's World and Windows Phone Store sold fewer applications worldwide for the first three months. However, it was Apple that brought home the largest piece of the pie. With an estimated revenue of $2.2 billion from app downloads, Apple's cut was an amazing 74%.
A few reasons may be that Google Play offers a much wider range of free applications. Many of the Androids most popular apps are the free-for-download applications. Apps such as Google Maps and Google Street View are both free and Androids most popular downloads. Although Apple has tried to follow this technology by introducing Apple Maps, so far the results are not worth mentioning.
So far the markets seem like there's plenty of room for both companies to grow and develop their products. The competition created by the two giants is a harmonious dance that forces them to improve for the end user – us. The real question is how long will this last before one company starts to take a serious lead?