Apple Is Now World's Most Valuable Brand
Posted: October 1, 2013 by Emily Brown
Apple became the most valuable company in the world in terms of market capitalization according to the most recent "2013 global brand" rankings made by Interbrand.
The success with the iPhone line is what got them there, which can also be seen as a striking testimony to the increasing power of mobile technology. With its value estimated at a whopping $98.3 billion, Apple has bested Google and Coca Cola to become world's most valuable brand.
The runner-up, Google, with its brand value estimated at $93.3 billion, has also leaped past the former no. 1 brand, Coca-Cola, which fell to no.3 with $79.2 billion. IBM (with $78.8 billion) and Microsoft (with $59.5 billion) round up the top five, while General Electric, McDonald's, Samsung, Intel and Toyota rack up the top 10.
In addition, Amazon and Facebook have been labeled "top risers." The former being placed 19th has risen by 27%, and the latter being ranked 52nd has surged by 43% since last year.
We also managed to break down the 5 most successful social media campaigns earlier this year, thanks to the leading Internet statistics company Statista, and the curious can check here who's doing it right on Facebook.