Apple Underlines iPad Air's Creative Power In New Ad
Posted: January 13, 2014 by Emily Brown
Apple debuted a brand new iPad Air ad during the NFL playoff game between the San Francisco 49ers and the Carolina Panthers yesterday, and what's striking about the 90-second commercial is the way it showcases device's creativity.
Trying to depict the creative aspect of the iPad Air in every possible context, the ad is a journey in the various capacities, ranging from the highest of heights to the greatest sea depths, where people use the gadget as a filming accessory, prototyping tool, writing tool or as a way to 3D prototype, among other uses.
If you want to take a more detailed look at the feats shown in the spot, you can visit Apple's 'Your Verse' microsite, which was added to give more context to the ad.
However, Apple wants to pass on another message, i.e., the iPad Air is just as capable of creativity as it's inspirational device. Dubbed "tool to dream", iPad Air lets users share their voice, their passion, their perspective.
So, "What will your verse be?"