The Biggest 10 Advertisers On Facebook
Posted: November 29, 2013 by Alex Chan
Earlier this year, we shared with you the 5 top brands that rule Facebook in terms of who gathered most likes on the site, now we will introduce with the ones that spend most bucks for ads on the online social networking site. The latest list about Facebook's biggest advertisers was compiled by Business Insider and the biggest 10 go as follows:
According to BI Intelligence research, Walmart is one of the top 10 retailers on Facebook being listed on the tenth position.
9. American Express
A long time Facebook contractor, AmEx is a hugely social brand that spends heavily to maintain its Facebook's presence.
Obviously, the fact that Unliver's got the 5 most shared ads in social media this year comes as a result of a massive campaign, including on Facebook.
The world's leading nutrition, health and wellness company comes seventh.
Another brand that made sure to secure its frequent occurrence on Facebook's homepage is Verizon.
In the search for potential buyers, numbers reveal that Amazon spends lavishly in order to get a lot of retail traffic from people liking or recommending purchases on Facebook.
The wireless carrier and a seller of mobile devices sure knows how to keep a constant presence on Facebook, being ranked fourth.
Having a long-lasting agreement with Facebook, Microsoft occupies the third position with $35 million spent on Facebook as of last year.
Protect & Gamble is one of the most present brands out there and its massive presence on Facebook is not surprising at all. Having spent $60 million on Facebook in the last 12 months, it's likely to pull another huge social media campaign on the networking site for the Russian Olympics next year.
Rumor has it that Samsung is one of Facebook's biggest clients, it turns out to be the fattest one. According to figures, Samsung spent a total of $100 million just to make sure they keep their Facebook presence as high as possible.
Just for the record, Facebook currently makes $2 billion in revenue every quarter, and $1.8 billion of that comes from paid advertising.