BMW "Electronaut Effect" Tests Electric Car Performance
Posted: April 16, 2013 by Maja Johnson
Last Thursday, April 11, 2013, BMW launched the Electronaut Effect. It is a digital tool that displays data about the performance of the 700 electric ActiveE cars that BMW has designed. These cars have been designed in order to gather as much info as possible about the pros and cons of driving an electric car, and offer that data to customers to see the results for themselves.
The ActiveE cars, 700 of them, has been cruising the roads collecting data in regards to range, cost savings and environmental impact. The test drivers, called Electronauts, will upload data on the new digital tool on a weekly basis, so that consumers can have a constant access to new information.
So far, data on the Ellectronaut Effect have shown that the 700 BMW's electric ActiveE cars and their 700 test drivers have saved up an astonishing $740,000 in total, they have traveled nearly 6.1 million miles and saved 275,000 gallons of gas. Pretty amazing right?
BMW unlike other manufacturers like Nissan and Tesla took a different approach to electric car manufacturing. Instead of designing a new electric car and putting it on the market right away, BMW put its customers and their access to information first. In general, people doubt whether or not to buy an electric car. They are troubled with questions like, whether it would be worth the money, how many miles it can drive before losing power, and whether it is a good investment in the long term. That is the main reason for the Ellectronaut Effect.
If you are thinking what I was thinking, if these test cars are available to anyone to take a test drive, then I must tell you they are not. The electric Active E cars are only for BMW's internal experiment to gather as much information as possible on how to design and manufacture the best electric car on the market. All data gathered will be applied on the BMW i3 – the new electric, carbon fiber car that is coming to the market very soon.
Visit the BMW Electronaut Effect website.