China's Internet Marketing Grew to $190 Billion in 2012
Posted: April 23, 2013 by Maja Johnson
According to the latest report issued by the China Internet Network Information Center (CNNIC), China's e-commerce has grown an amazing 66.5% in 2012 when compared to 2011. China registered an amazing $190 billion USD worth of transactions in 2012.
It appears that online shopping is gradually rising everywhere. Only last year, China reported that 242 million users bought something over the Internet. The numbers show that online shopping is becoming more and more popular among the Chinese population. This rise is mostly due to the increase in sales of smartphones. Studies show that most of the people that purchased something over the Internet used their smartphones either to browse through the company's website. It appears that smartphones, not just in China, are slowly replacing the computers.
Nearly half of the shoppers in China stated that they saw the item they wanted to buy on their mobile device through social pages. It is becoming a well-known fact that social pages are the best advertising platform for companies to promote their products.
China's market is slowly moving to overtake America's. For instance, China's online market is currently dominated by Alibaba. This portal registered $170 billion USD last year, which is more than E-bay and Amazon combined.
The growth in the China's market has also meant a growth in the consumers' spending capacity as well. Each buyer spent an average of $843 on clothes, shoes and electronic devices. With sites that offer more than 800 million products and over 500 million registered users, no wonder China is trying to conquer the online market.