Content Marketing Creates Viral Content
Posted: April 5, 2013 by Alex Chan
While searching through the web, trying to find a simpler and easier way to explain content marketing, I realized that content marketing is not really an exact science like – do this and that and the results will follow. It simply does not work quite like that. Content marketing is a general term for all kinds of broadcasting such as corporate media, member media, branded media, private media and so many more terms. In our generation, it's taken up the name of content marketing.
Even though it cannot be explained with just a couple of words, the definition for content marketing states that it is a marketing technique of creating and sharing different types of media, in order to gain larger audiences and customers.
The difference between content marketing and general advertising lies in the fact that content marketing does not ask customers to buy; it just provides good and relevant information, that educates the customers and makes them choose you and your company in the end. Today, people get bombarded with information every day. Promotions appear on the TV, on the Internet, or the old leaflets stuck in your mail box every day. People are just generally tired of it all, and bit by bit, they are learning how to avoid this unnecessary information.
Despite all that, content marketing is becoming an increasing trend over the past period which demonstrates that people today are genuinely more interested in reading a good piece of information, than just spending time surfing the net pointlessly. Good content marketing makes people read, think, and behave differently, and that is the whole point of it.
When creating a website, the first thing you must be sure of is whether or not you are providing your readers with good content. If you are, it will only be a matter of time before your website goes viral. People will love you one day, hate you the next, but the point is to never be forgotten.
The content of your website is the most powerful advertising tool you have at your disposal. Never forget that. It's not the quantity that matters – it's the quality! Whenever you write something, think about the possible reactions it may create. Write positive. Try to stir up some controversy. In the end, always provide a useful message that people are willing to share with the rest of the world.
Good content marketing should make your website unique. You must create a specific style and start working with it. Be sarcastic, ironic, or anything; choose a persona. According to many surveys, people today spend more time on social media sites reading blogs and articles than listening to music, or watching videos. Concentrate on the "power of the written word". Use social networks like Facebook, Twitter and Google+. Make sure that your website has those buttons installed so people can directly like, share and repost some of your work on their profiles. Having an eBook ready for free download is a bonus. It should contain a collection of your works about the content you wish to provide your readers/followers/customers with.
In the end, People want to read good articles. It is up to us to provide them. Maybe that is why companies have been spending less money on advertising, and more in content marketing.