Facebook Home – The New Launcher for Android
Posted: April 7, 2013 by Alex Chan
The weekend has passed and Facebook's phone announcement was not the massive hit we're hoping for. What they did was introduce the Facebook Home application, staying true to a few of the rumors out there.
The Facebook Home application is new software that will eventually combine Facebook with the Android Operating System. Facebook's goal is to put its application on as many devices as possible. This may be challenging since Android doesn't have the enormous market that Facebook was hoping for. That may be one reason why Facebook did not enter into the mobile producing market in the first place.
It's safe to say just about every person that owns a smart phone has the Facebook application installed. Statistics say users check their Facebook accounts 14 times or more per day. 680 million Facebook users are active on their mobile phones. These numbers are astonishing compared to 100 million installs of the Android launcher worldwide. It's needless to say that Android cannot match up the greatness of Facebook. Knowing this for a fact, Facebook decided to come up with a different way to reach those 680 million users all over the world – a new launcher.
A launcher is a mobile application that allows users to customize their phones. From custom made icons and different themes to 3D effects and widgets. However, the Facebook launcher will provide users with a totally new experience. It will change the Android interface and make it all about Facebook. Or as some may put it – A Facebook Phone!
The application will be available for download on April 12, 2013 through Google Play. Upon its installation, it will change your home screen with the new interface. The exclusives were given to HTC and AT&T phones as they will have the Home application installed on their upcoming phones. HTC has already announced the HTC First (first HTC phone with Facebook Home installed on it) which will go on sale April 12, 2013.
The only sad story here goes to the Apple users hooked on Facebook that will not be able to enjoy this application. The Apple software simply does not allow launcher applications like Facebook Home. So, will Zuckerberg be able to convince the iron fist of Apple that there are worthwhile? To tell you the truth, as an iPhone user I wouldn't mind some flexibility with my phone.