Facebook To Launch Paper, A News-Reading App
Posted: January 31, 2014 by Emily Brown
The world's largest social network Facebook is about to get a step closer to fulfilling its media ambitions as it will release a news-reading app called Paper on February 3. Initially, it will be only available for iPhone users in the United States, whereas other versions are said to follow. Going straight to mobile, Facebook's Paper won't be available on desktop.
Similar to existing news-generating apps like Flipboard, Feedly and Zite, it is part of Facebook's strategy to become more competitive on the mobile market as it's the new battleground for eyeballs. Thus, they have came up with a way to present lengthy Facebook content in a more appealing, mag-style way that will make users linger over stories and images.
Or, as Facebook puts it: "Paper makes storytelling more beautiful with an immersive design and fullscreen, distraction-free layouts. We've also made it easier to craft and share beautiful stories of your own."
The first section of this new app will feature your Facebook News Feed, where you will be able to flip through your friends' posts, and other stories from various news categories, in a much prettier way. It's specially designed to feature longer written posts with no buttons to be pushed. Instead, all you have to do is to tilt your phone or swipe with your fingers.
Paper is the first creation of Facebook Creative Labs, which is devoted to developing new mobile apps for the site. With its first release, Creative Labs will fulfill Zuckerberg's desire for Facebook to become the modern age's newspaper.