Facebook Mobile Ad Revenue To Reach $2 Billion
Posted: June 15, 2013 by Maja Johnson
Only two years ago, Facebook had no mobile revenue at all. This year, Facebook's mobile ad revenue is predicted to reach an amazing $2 billion; jumping nearly 333%. According to a research done by the Internet marketing research company eMarketer, this is a significant step forward for the social media giant. Facebook has reportedly shown growth in the company's revenue of $5 billion, compared to last year's $3.7 billion.
However, no matter how big a leap forward Facebook has made these couple of years, they are nowhere near Google. Google has earned nearly half of the total mobile ad revenue for 2013, a total of $8.85 billion. The total mobile ad revenue doubled from $8 billion in 2012 to $ 15 billion in 2013.
The mobile ad revenue market is dominated by three companies: Google, Facebook, and Pandora. These three companies absolutely control the market while other companies like Apple, Yellow Pages, Twitter, and others fail to compete on this level.
When it comes to the overall online ad revenue, experts have correctly predicted that a few tech giants will be leaders in that field. Google has complete control for the time being.