Facebook Reports Increased User Engagement With Facebook Ads
Posted: August 20, 2013 by Alex Chan
According to Facebook and Kenshoo Social, users have shown a significant rise in advertising on the social networks. Compared to Q1, Q2 results show increased click-through rates, total clicks, revenues from the ads, and much more.
In Q2, brands like Sears and Ticketmaster that advertise on Facebook and cooperate with Kenshoo Social reported that they registered an increase of 18.5% in click-through rates as well as 30% increase in revenue driven Facebook ads. Overall, the click rates increased more than 16% in one quarter while user interaction grew 57%.
According to experts, Facebook's success with advertisements is due to two reasons. The first one lies in the advertisers themselves who have succeeded in targeting and engaging the right audience. The other reason lies in Facebook and the many improvements the social network has made on its algorithms to provide top user experience.