Facebook Is Sharing TV Chatter With Networks
Posted: October 1, 2013 by Alex Chan
Facebook will officially share weekly data on social chatter with ABC, NBC, Fox, and CBS to showcase how users discuss their favorite television series on the social network.
The world's largest social network now measures TV show-related interactions in the form of likes, comments, and shares (private and public ones), which all contribute to generating data without revealing anyone's identity. Data reports will include information about the top 45 shows from across all four networks, each network being able to see data from competitors.
While many of you know that Twitter, along with Nielson, has been already supplying networks with such info, Facebook claims its results to be more meaningful since viewers must unquestionably use their real identities.
As a plus, Facebook has a much larger user base than Twitter or any other social network. What's more, a CBS exec claimed Facebook's wider demographic is expected to fit better with actual audience numbers, i.e., it would be "less affected by tech-savvy types and more by your mom."
On top of everything, Facebook has recently claimed that AMC's hot "Breaking Bad" finale was a hit across its social network, generating more than 5.5 million interactions from 3 million+ users. While Twitter saw only 1.47 million tweets in comparison from 682,000+ accounts for the show in question. Well, this indicates that Facebook is really moving in for the kill, don't you think?