Facebook Starts Keeping User Counts By Country
Posted: August 14, 2013 by Alex Chan
The new transparency strategy by Facebook will enable users all over the world see the company's statistics. The company is currently positioning teams in countries all over the world to start counting their desktop users, mobile users, and more on a daily to monthly basis. These statistics, according to the social media giant, will help advertisers gather genuine information on which markets to focus their attention to.
According to the statistics, the number of Facebook's daily mobile users in the US has risen to an amazing 101 million. In 2013, the global number of daily mobile Facebook users grew 10% from 425 million to 469 million users in just one quarter. However, general statistics do not show how many of those users live in high-monetizing markets of the world. That is why Facebook is setting up teams in other countries, besides the UK and US, to start their user count strategy.
Facebook's biggest goal in this transparency campaign is to see where the mobile user market is headed, and show its numbers to the rest of the world. That way, advertises and marketers will know where to focus their mobile advertising strategies.