Facebook Updates Page Insights To Give Page Owners Better Data

At the "request" of page owners who provided Facebook with some very constructive feedback over the years, the social networking site has finally responded with a roll out of an updated Page Insights that offers some new and highly requested features.

After more than a year-and-a-half since the last update, Facebook has treated page managers with data that will give them a better sense of what is, and isn't, working on their Pages. Thus, they can change tactics in order to create better, more engaging content.

So, here's what has been changed:

When you go to the Insights, you'll notice that the layout has been changed. It now offers six tabs that go as follows:

Overview

It gives you a clear summary on the page likes, post reach and users' engagement via likes comments, shares and clicks. Also, you can see below how your five latest posts are doing in terms of reach and engagement.

Likes

This tab not only shows your total likes and net likes (likes – unlikes), but it also tells you where your likes came from. What's more, you can track how content is performing with visitors over time.

Reach

Being broken down into paid and organic, the reach tab informs you about users' positive and negative engagement, as well as of the total reach.

Visits

It is narrowed down in page and tabs visits, other page activity and external referrals. All of these will make you aware of things like where your visits are coming from, mentions of your page, posts to your page by other people and all the sources that are are driving traffic to your page, outside Facebook.

Posts

This tab lets you know about the time when your fans are online so that you adapt your postings to the period when they are active on Facebook. Plus, you can check every single post you've published regarding users' engagement via likes, comments and shares.

People

With this tab, you will learn more details about your fans like what's their gender and age, where they come from and what language they speak.

This is only a brief introduction to the many possibilities available through the Facebook's updated Page Insights. If you're hungry for more details check the original Facebook's blog post.

Alex Chan

With over a decade of development experience, Alex has helped countless websites grow and build traffic. His most recent project Celebrity Net Worth has grown exponentially which has prompted the creation of the development brand Build For Search. Based in Whistler, Canada, Alex gets a fair amount of down time on the ski hill. Follow him on Google+.