SEO Glossary
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Affiliate

An affiliate is an individual or company that sells the products of another company on their own website. Customers generate leads through the affiliate's website and the tracking is handled through an Affiliate Program. For such work, the affiliate is awarded certain commissions.

There are a number of different types of affiliate programs. Affiliates can generate revenue through Cost-per-Action (CPA) leads, Cost-per-Click (CPC), Cost-per-Impression (CPM), and many other types of programs.

Unlike other marketing strategies that tend to build relationship with customers, affiliate marketing is solely based on financial motivations.

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