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Agile Marketing

Agile marketing is a marketing strategy where the goals are to improve the speed, transparency, predictability, and adaptability of a marketing strategy. Marketing techniques must adapt and be flexible to the rising trends in social, media and other networks. Agile marketing does not mean following plans but rather plan to anticipate changes.

Agile marketing has a set of values that include responding to changes, testing opinions, experimentation with data, interaction and collaboration.

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