SEO Glossary
What is SEO, and how does it work?
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Anchor Text

It is the text (word, words, or a phrase) that make the hyperlink. It is the text that shows up as the link.

The anchor text can be used to pass relevance through a link. Users have been proven to trust descriptive links rather then branded text anchors. A descriptive link gives the reader an idea on what they will be following through to see.

<a href="http://buildforsearch.com/">anchor text</a>

Here at Build For Search, we have a number of helpful web development tips!

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