SEO Glossary
What is SEO, and how does it work?
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Black Hat SEO

Black Hat SEO refers to optimization techniques used by webmasters to increase rankings. The black hat SEO techniques are not meant to improve searchability, but rather designed to manipulate search engine algorithms. These techniques include keyword stuffing, text cloaking, and other methods considered SPAM. Webmasters that use these techniques aim to earn quick cash before their websites get penalized.

Black Hat SEO techniques are still used by webmasters to earn fast cash. However, Google has introduced severe penalties for these SEO techniques. Once penalized, a website's SERP rankings quickly drop.

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