SEO Glossary
What is SEO, and how does it work?
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Cloaking

Cloaking is a type of black hat SEO used to deceive search engines into displaying a certain website, which otherwise would not be displayed. Cloaking webmasters use hidden or cloaked content that is only visible to the search engines and not the users. Cloaking is used to trick the search engines to give higher rankings to a certain keyword.

When a website gets hacked, usually the hacker uses a cloaking technique so that the site owner does not detect the hacking.

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