SEO Glossary
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Contextual Marketing

Contextual marketing is a form of online marketing or advertising where users are served with specific-targeted advertisements based on the users' browsing history. The advertisements are selected and served to users by automatic systems. The system of the contextual marketing scans the page for keywords and returns advertisements based on those keywords.

A simple example of contextual marketing is when you browse a website about sports, all the advertisements will be related to sports, like match tickets, jerseys, sport shops etc.

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