SEO Glossary
What is SEO, and how does it work?
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CPL – Cost Per Like

Cost Per Like is the measure of the value a webmaster is must spend in order to acquire fans on the social pages. These fans can be obtained either through paid advertisements or occur naturally by producing good content and good media coverage. In 2013, the popularity of a company also depends on its popularity within social networks. The number of likes, shares and fans determine the popularity.

A cost per like for Facebook has reached an amazing $1.42 in May of 2013.

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