SEO Glossary
What is SEO, and how does it work?
INDEXING SITE RANKING TRAFFIC WEB RESULTS
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Natural Links

Natural links are the ones that are acquired "naturally", i.e., without you actively building them. They are the inbound links that site owners don't create intentionally as part of their link building campaign.

As Google's quality guidelines imply, only natural links are useful for the indexing and ranking of your site.

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