SEO Glossary
What is SEO, and how does it work?
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Paid Search

Paid search is a type of advertising where web owners pay a certain fee to have their website show top placement on a search engine's search results page (SERP). Paid search also includes advertisers who pay web owners when their ad is clicked. This type of search is artificially produces and it differs natural search. The interaction rate is generally less for paid results than organic ones.

Paid search works on a pay-per-click model with rates averaging $0.50 per click./blockquote>

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