SEO Glossary
What is SEO, and how does it work?
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Showrooming

Showrooming is the act of looking at merchandise and products in a real physical store and then going online in order to search as well as buy the same thing for a lower price. Online stores offer lower prices for the same products because they don't have the same costs as a real store. Showrooming can literally destroy businesses. Real stores not only lose customers but they also pay for maintenance as well as repairs for their shops.

Many businesses try to fight this showrooming process with lowering their prices as well.

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