SEO Glossary
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Value Proposition

A value proposition is a business or a marketing statement which gives a short summary on why a customer should buy a specific product, or use a certain service. Every company/business must create a value proposition as integral part of its business plan. A value proposition is created based on analysis of the company and its offerings to the customer compared to the consumers market.

A good value proposition should convince a customer to buy a specific product/service.

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