SEO Glossary
What is SEO, and how does it work?
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White Hat SEO

White Hat SEO techniques are used by webmasters who intend to make a long-term investment on their website. These optimization techniques are focused on the human audience rather than search engine algorithms. White hat SEO includes common techniques such as targeting keywords, doing keywords analysis, and link building.

White hat SEO is also called Ethical SEO as it focuses on the relevancy and organic rankings of a particular website.

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