Google And Apple Extend Their Rivalry To The Auto Industry
Posted: December 30, 2013 by Emily Brown
Whereas Google is primarily the most-exploited search engine on the World Wide Web and Apple is a leading smartphone maker globally, both tech giants have started to work on competing technologies that would bring apps to the automobile industry.
According to a Wall Street Journal report, Google and Audi are planning to unveil a new collaboration at the Consumer Electronics Show in Las Vegas next week. The two are said to be joining their forces on the integration of an Android operating system into automobiles, thus bringing apps and in-car entertainment to a dashboard-mounted device.
A little bit earlier than Google, but Apple has also tried its hand in the auto market. It has already announced deals with renowned car-makers like BMW, Daimler, Mercedes and Honda, teaming up with them to bring smart iOS-running dashboards to cars.
Actually, Apple has been trying to make the iPhone as the brains of the system, which then will be connected with microphones, speakers and a screen inside the car. Google, on the other hand, is going to embed electronics into the car which will run Android inherently, with no smartphone required in the process.
In the automotive sector, Google is the one to be equipped with some previous experience, since it has provided Tesla, Audi and Toyota with its Maps technology. But Apple has some other kind of experience to use in this field that closely ties-in with its Siri application. Able to dictate emails or text messages and carry out commands via voice control, Siri is a feature which could prove very handy for drivers.
As Thilo Koslowski, an analyst at Gartner, told the Wall Street Journal, Google and Apple have realized that automobiles become people's ultimate mobile devices and the two "are trying to line up allies to bring their technology into the vehicle."