Google To Change Terms To Use Your Identity in Ads
Posted: October 14, 2013 by Emily Brown
Google updated its Terms of Service to allow its users to add their names, photos or comments in a series of ads called Shared Endorsements while having full control over whether they share information through these endorsements. According to a statement detailing the changes, they set individual reviews of restaurants, shops and products to only show up in ads if you agree.
The endorsements in question are said to appear across Google services including Google Play, Maps and Search. For example, users can rate an album or song on Google Play so that your friends will see that activity. However, users can pick to enable Shared Endorsements and under-18 users will not have their info or actions shared via ads at all.
As a whole, Google's changes are much better than Facebook's similar policy that doesn't give users a chance to opt out of sponsored stories. But that didn't stop privacy groups from criticize these new terms of service. Much on the contrary, they asked the Federal Trade Commission to look into the matter.
Google's Terms of Service are said to come into effect November 11.
While it's really up to you whether you'll check or uncheck that box, it seems that giant Internet companies won't cease searching for new ways of going gaga for "personally relevant" advertising content.