Google Introduces "In-Depth Articles"
Posted: August 8, 2013 by Alex Chan
Two months ago, Google started testing the introduction of "in-depth articles" in their search results. No official comments were made back then on the matter, however, this week the company officially introduced in-depth articles as part of their search results.
In-depth articles are sometimes necessary when results need to deliver a more complex answer to search related questions. The results are a broader and a more detailed analysis to a specific topic. According to a survey done by Google, more than 10% of people that use Google on a daily basis need in-depth articles in their research. These articles cover various topics from stem cell research, love and happiness, censorship, secret societies, and much more. The fields of investigation are endless.
Google announced that in-depth articles will officially be part of the search results starting this Tuesday. However, these high-quality articles will not appear on every search, but only for broad topics and themes that ask for more information. As in previous tests, the in-depth articles will appear in a block in the center of the result page. Google also stated that their algorithms will search for all types of high-quality articles (in newspapers or blogs) to add them in the "in-depth article" block.