Google Penguin 2.0 is Live
Posted: May 23, 2013 by Alex Chan
Google released the long awaited next generation of the Penguin algorithm, Penguin 2.0. Matt Cutts, Google's Head of Web Spam, announced the release of Penguin 2.0 yesterday on "This Week In Google".
According to Matt Cutts, the newest version of the Penguin algorithm will have a bigger impact on web spam in general. With the previous versions of the Penguin, the algorithm only looked at the home page of a website. The new version Penguin 2.0 would be able to go deeper in a website and have impact on smaller areas as well.
Since it was released on Wednesday afternoon, the new algorithm affects 2.3% of the English-US queries. That's big when the previous updates affected between 0.1-0.5% total. Penguin 2.0 also affects queries in other languages as well worldwide. Matt Cutts said that all the domains that use techniques associated with SPAM will notice the effects of Penguin 2.0 immediately. This new update on the algorithm will specifically target black hat SEO and SPAM.
Penguin 2.0 is the fourth edition of the related algorithm, but only a second major update, hence the name 2.0. Some of the previous releases of the Penguin included data refreshing and did not change how the algorithm worked. This time, Google announced that it is becoming stricter when it comes to SEO, PageRank, and fair play for all.