Google Released Updates For Link Schemes That Violate Their Guidelines
Posted: July 29, 2013 by Alex Chan
Google is continually updating their algorithms and becoming more transparent when it comes to handling PageRank. One of the best ways to stay up-to-date is to monitor their Webmaster Guidelines. It just so happens the guide has recently been updated with new information on link schemes that violate their rules so this is a warning to review your linking structures.
On July 18, Google released an article on the Webmasters Tools regarding which types of link schemes violate Google's rules. According to the company, all links that manipulate PageRank or the ranking of a website in the SERP will be considered a violation of their terms. That includes large-scale guest posting, marketing campaigns targeted for links, keyword-rich text links, excessive cross-linking schemes between partner pages, automatically created links, and paid links that pass PageRank.
If you happen to be one of the unlucky few that got red flagged during the recent updates, the next step is to apply for a reconsideration request. It's a fairly simple process but the clean up may be difficult depending on the amount of links that need to be cleaned up. If you haven't been penalized but are taking advantage of link schemas in violation of the guidelines, it's best to do a preemptive cleanup before the crawlers find you.