Google Is Using A New Search Algorithm, "Hummingbird"
Posted: September 30, 2013 by Alex Chan
For the past month, Google has gotten better at providing accurate answers to complex questions. It's all thanks to a new algorithm called "Hummingbird".
Even though the service has already been active for a month, Google mentioned the new algorithm for the first time last week at a press event that was held in the garage of the Menlo Park (Calif.) house where Google started. It was all because the event was to celebrate Google's 15th birthday. Thus, despite answering the many Hummingbird-related questions, Google avoided getting too technical.
According to Google's senior VP of search, Amit Singhal, this recent update primarily focuses on better, more relevant, sites' ranking by tapping them further into the company's Knowledge Graph. Their encyclopedia of 570 million concepts and relationships among them are now more easily accessible. In other words, it allows Google to give full answers as well as identify and rank answers to those questions better. Affecting "around 90% of searches", "Hummingbird" was also dubbed as the biggest overhaul to the search engine since the 2009 "Caffeine" overhaul, which focused on speed and integrating social network results into search.
As for Google's ultimate goal, it is "to get to a natural conversation" between users and Google search on whatever devices they're using.