Google's Keyword Tool Becomes A "Keyword Planner"
Posted: August 29, 2013 by Alex Chan
The Google Adwords Keyword Tool has officially become a part of history as the Internet giant introduced their replacement, the "Keyword Planner", which started rolling out earlier this week.
Most SEOs, webmasters and PPC managers that used the Keyword Tool, will have to get used to the new feature as well as learn to use it properly. Unlike the Keyword Tool, the Keyword Planner asks users to log into an Adwords account in order to access the Planner. When it comes to search volume, the Planner has no match type data, no device targeting, or even division between local and global searches per month. Even the "closely related" filter has been removed, which according to some rumors will be reinstalled to the Planner feature as soon as possible.
The release of the new Keyword Planner brought in both positive and negative reactions from the users. Most of the negative comments were related to the removed features. On the other hand, the positive comments highlight the ability to do a geographic segmentation and the ability to join regions that allow keyword search volume data. The Planner also allows users to upload more keywords from their lists in order to get performance data.
Overall, according to Google, the Keyword Planned offers users a higher volume of search data than its predecessor and it includes the number of searches for a "keyword idea" on all devices (desktop and laptop PC, tablets, and smartphones).