How to Install Google Analytics
Posted: January 11, 2013 by Alex Chan
Google Analytics is the most useful tool at a webmasters disposal. Analytics is the best way to view all your daily visitor statistics, track advertising campaigns, and it's reliable. This "How to Google Analytics" guide was created on January 10th, 2013.
1. Go to http://www.google.com/analytics/. Create a new account or sign into your Google Account.
2. If this is your first time signing into Analytics, you'll be instantly forwarded to the "New Account" section. If you're using an existing account, click "Admin" in the top right, then click the "New Account" button.
3. Select "Web Site" and fill in all the fields.
For the Account Name, it's best to use company, organization, or project name. You can have multiple tracking IDs for each account. This is a handy way to sort things if you're planning on partnering up with others or launching multiple projects. Take a minute to think about how you'd like you account laid out. It's very hard to change once you've started building the account.
Under "Data Sharing Settings"
, check both "With Other Google Products Only and "Anonymously with Google and others". The first setting is required to get Analytics working with other programs such as Adwords, and we're good Samaritans so we check the second.
4. A Terms and Conditions agreement will pop up after clicking "Create Account". Click "I Agree", and you'll be given some code to paste on to your website. Every webmaster likes to paste their tracking code into a different location. We prefer to paste it just above thetag. That ensures the user has completely loaded the website, and offers the most accurate tracking available. Some webmasters prefer to paste it in the area. Pasting it into the will ensure every user is tracked regardless of whether they loaded the complete page or not. Any experienced webmaster can tell the difference when viewing your website so just paste it somewhere and let Analytics start tracking.
History of Google Analytics
Congratulations! You're website is now fully tracked. It wasn't always this easy. Google Analytics has gone through quite a few changes since it's inception. The official start date is in April 2005 with the acquisition of Urchin Software Corp. While that may not seem like a long time, that's over a century in the web world. Analytics has survived the social media takeover, Facebook explosion, Twitter hype, and the recession.
In November 2005, Google Analytics was officially launched based on the Urchin on Demand software. Urchin was originally a subscription based package offered for premium sites that were willing to pay for the service. Google opened it to the public and they quickly swept through the marketing taking the lead in web analytics software.