How To Setup Great Internal Link Building
Posted: June 14, 2013 by Alex Chan
Search Engine Optimization is a complex process that includes many factors of varying importance. Quality, content, keywords, basic structure, authority, fresh ideas, and many more make up the complexity that is known as SEO. Internal link building is one of the easiest ways to pass PageRank around your website. Combined with the other factors, internal link building can also bring organic links to your website.
What is an internal link?
An internal link is a hyperlink connecting one part of a website to another related page on the same website. They are generally best used connecting an article to another related source for reference.
Internal links should be relevant
Internal link building can be used to show search engines which pages are related to each other. That way, you help search engines put value on the pages you reference. First and foremost, you don't want to link every page that the article is related to, especially if the pages have nothing in common. What would the reader want to read? When building internal links, you should always have the readers in mind. The best internal links reference articles that readers want to follow to find more information.
Internal link building is not just about inserting keywords and anchor text. It is a process of making your website easy to crawl for search engines, and easy to use by users. Show people your website has more to offer than just a one-time article and reference your sources. Using this technique, you'll see an increase in pageviews, time on site, retention, and most of all – SEO.