Link Sellers Will Not Help Your SEO According to Google
Posted: April 8, 2013 by Alex Chan
In a 90 seconds video posted by Google's Head of Spam Search, Matt Cutts, describes the consequences of link sellers linking to your website. As a general rule of thumb, DO NOT sell or buy links because it will come back to bite you eventually. If that's happened to you before, you'll have received a "Google Webmaster Tools: Quality Issues" notice. So when a link seller gets penalized, what happens to your website if they're linking to you?
The good news! Nothing bad happens to your website. While a website is in good standing, it carries PageRank, and passes that PageRank to your website through the link. Once the website selling has been caught and loses trust, the seller's PageRank drops, leading to less PageRank being passed over. This process essentially eliminates all the benefits that the seller's site was passing through their links.
There's a catch. If it's found that a number of link selling websites are linking to your website, Google will determine that you are buying links. That's a whole other issue that you do not want to be involved with.