Matt Cutts Advises: Don't Overthink 'Strong' And 'B' Tags
Posted: October 23, 2013 by Alex Chan
In his latest video, Google's head search of spam Matt Cutts assures SEOs that they don't need to fret about using <strong> or <b> tags as a way to highlight important parts of the text in a html.
Even though sometimes they are right about overthinking small SEO details, this time there is no reason to do so.
As for the whole 'strong' vs 'b' discussion, it started after the following question was posed:
In terms of SEO, what is the difference between <strong> tag and <b> tag for emphasis on certain words of text. From the user perspective, both tags have the same effect (words in bold). Which tags should we use in which circumstances?
Recalling that he tackled this doubt back in 2006, Matt says things haven't changed since then and Google still treats the <strong> tag and the <b> tag the same when it comes to ranking, scoring or other search factors. Plus, the same goes for the the <em> and <i> tags when using italics.
For those less familiar with the subject, Cutts even went on to clarify the difference between the two tags. He explained that the <strong> tag is technically talking about presentation while the <b> tag is a semantic label. But neither one is recognized in the same way by browsers, which go ahead and makes the tags bold.
The full video is available above.