Matt Cutts Advises: Don't Use Article Directories For Link Building
Posted: January 31, 2014 by Emily Brown
In a short video answer yesterday, Google's head of search spam, Matt Cutts, urged webmasters to avoid, or not use if you want, article directories with the intent of building links.
The exact question that Cutts resolved this time was:
"Links from relevant content in article directories — Seen as good or bad? eg. I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do that?"
Over the years, the status of article directory web sites have dramatically changed. Not only they have lost their reputation, but they have also developed a bad name for themselves. In order to bring us closer to their fall from grace, Cutts went on to jog our memory explaining what an article directory is.
In the video, Matt clarifies that directories are the sites where one writes content ranging from 300 to 500 words along with a bio at the bottom that includes up to three links with keyword-abundant anchor text. After the article is posted, users can download it and even use it on their own website. Thus, if a person deems your article useful enough to publish on their site, there is a chance you get a few inbound links out of it.
However, the truth today is that directories are of a really low quality and full of spammy content. So, Matt's advice on using directories for link building is: "I wouldn't necessarily count on that being effective."
Also, have in mind that Google has applied a number of changes to their algorithm that would make this SEO tactic useless.
Matt Cutts full video answer is available above.