Matt Cutts Advises How To Tackle A Small Duplicate Content Issue
Posted: January 9, 2014 by Emily Brown
For the first time this year, Google's head of search spam Matt Cutts posted a video answer on YouTube's GoogleWebmasterHelp channel, this time tackling a small duplicate content issue.
If you ever find yourself publishing a very similar or entirely the same story on two different urls over one day, here is what you need to do in order to avoid any penalty from Google.
In the above case, Cutts suggests that you should use the rel=canonical tag to refer to one url only and thus clarify the main spot of the story on the web, avoiding any possible troubles with Google.
Unless you want to post an identical story on various urls, you don't have to worry much about duplicates because 25% of the web is duplicative anyway. If you're not copying content for spam-related reasons, Google won't cause you any SEO headaches.
You can check out the entire video answer above.