Matt Cutts Answers, How Many Links On A Page Should We Have?
Posted: November 26, 2013 by Emily Brown
In order to reply to the still bugging question, "How many links on a page should we have?", Google's Matt Cutts posted another video answer in which he explains how Google no longer has that 100-links-per-page Webmaster guideline and what that means.
First of all, Cutts makes clear that the guideline was dropped long before 2008 because just like everything else the web evolved and got bigger.
However, there are still SEOs and webmasters who still falsely believe that having over 100 links on a page is something that may lead to a penalty.
Such worries are superfluous. The reality nowadays is quite different, i.e., the likes of Techmeme have thousands of links on their home pages and they are sill not penalized by Google.
But still, Cutts adds that Google may still penalize a site if it seems to be spammy and has way too many links on a single page.
Another thing that he explains is that your PageRank is divided by the number of links on a page. For example, if a certain page, let's call it A links to three other pages B, C and D, that PageRank gets split into three. Whereas if you have hundreds of links on a page, it gets divided by hundreds, and so on.
Matt's video is available above.