7 Reasons To Use Google's Disavow Links Tool Even Without A Manual Action By Matt Cutts
Posted: November 22, 2013 by Emily Brown
In a recent video answer, Google's head of search spam, Matt Cutts, answered another question that may bug SEOs, i.e., shall we use the disavow tool even if there's not a manual action on our site. Whereas the brief answer is yes, Cutts puts forwards other 7 reasons to use this tool even without a manual action. They go as follows:
1. You made several futile attempts to remove links, but even though you tried over and over again, the webmaster linking to your site will not remove the links.
2. You are worried that you may have been hit by negative SEO and want to prevent the negative impact it may have on your site's ranking.
3. You have noticed links pointing to your site, but you do not want to have any association with them.
4. You detected a link bomb attack and you are afraid it might be hurtful to your site.
5. You have worries that someone will submit a spam report about you.
6. Your rankings dropped and you believe it has to do with an algorithm Google ran, like the Penguin algorithm for example.
7. You can't sleep at night as a consequence of some of the links you have.
However, Matt noted once again that the basic use for the disavow links tool is if you did bad SEO or hired a bad SEO who built bad links to your web site and you can't get rid of those links. In addition to this primary use, you can use the tool in all of the cases above, even without a manual action.
Feel free to check out the full video above.