Matt Cutts Says Guest Blogging Is Done, But Is It?
Posted: January 21, 2014 by Emily Brown
Google's Matt Cutts has just declared guest blogging is done with the words: "Stick a fork in it: guest blogging is done"; all because it has become too spammy.
In a blog post entitled "The decay and fall of guest blogging for SEO", he has tried to explain thoroughly how guest blogging has turned from good to bad SEO tactic, but he seems to have a change of heart by the end of the post.
Matt's opening words are more than clear saying:"Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company."
However, the above statement – as truthful as it is – affects any other SEO tactic that works. If a SEO tactic works, it will get spammy at some point due to overuse. In other words, there is no such thing as spam-proof SEO technique. Thus, you don't have to stop doing something only because it became the general practice of spammers.
At the end of the post, even Cutts recognizes the good reasons for guest blogging like "exposure, branding, increased reach, community" among others, and he admits that such "reasons existed way before Google and they'll continue into the future".
He also goes on to add that he grants the existence of high-quality multi-author blogs, the likes Boing Boing, that have also been present since the very beginning of the web and as Matt says "they can be compelling, wonderful, and useful."