Google Focuses on Content in Webmaster Tools
Posted: June 21, 2013 by Alex Chan
On May 27th, Google changed part of the Google Webmaster Tools guides that referred to website rankings. The article previously stated that webmasters can improve their rankings by having a large number of backlinks. However, as of May 27th, Google has changed the criteria for ranking to content.
The change is expected as Google has been pushing the idea of generating quality content for quite some time. Matt Cutts has been using his public YouTube channel to explain the importance of having high quality content to webmasters for the past few months. This is clearly an attempt to reduce SPAM in their search engine and a good direction for white hat SEO developers.
Earlier in May Google released Penguin 2.0 to reduce SPAM generated backlinks. It's expected Google will be rolling out a new version of Google Panda later this year to target websites hosting duplicate content and SPAM.