Mobile Marketing & You
Posted: April 25, 2013 by Trev Thompson
Every business, whether you're B2B or B2C, is all about generating leads and turning those leads into sales. The question is, are you doing everything in your power to capture targeted leads and convert them? We have the question, so what is one of the many possible solutions? Mobile marketing is definitely one of the many solutions. Mobile growth is absolutely staggering & to not use every possible angle to capture that audience is simply short-sighted as a business owner. In this article, I will briefly go over mobile marketing, what it is, and how it can benefit your business. I'll get into more gritty details later down the road…. Baby steps, as my grandmother always tells me.
What Exactly IS Mobile Marketing?
To keep it simple, mobile marketing is using the traditional opt-in format of capturing a lead. You have a 5 or 6 digit short code with a keyword, usually your brand or company name, and people text the brand name into the short code to subscribe. Once subscribed, you can send your leads(as we'll call them) offers for discounts, freebies, or anything else you can think up. There are many other ways you can utilize the technology, but we'll save those for more in-depth articles later.
How Can Mobile Marketing Benefit My Business?
The main idea here is to create more brand loyalty as well as maintain that brand loyalty once established. You're also going to get the impulse shoppers. Imagine one of your leads driving down the street, then out of nowhere they get an offer from your coffee shop for 15% off all purchases for the next hour – you just created a sense of urgency, offered a discount, and gave a call to action. Your chances of that lead/person coming in to buy a cup of coffee and perhaps a pastry, too, just increased substantially.
The percentage of text messages opened and read by their recipients is staggering. 97% of all text messages are read; 83% of them within one hour. Compared to e-mail and other marketing methods, that's insanely high. As long as you use the technology with care and don't blow up your customer's phones, it will pay for itself very easily. Compared to other marketing mediums, the cost for mobile marketing is fairly inexpensive as well.